Ellis Pharma branding
project title: Ellis Pharma branding and logo design
visit website: http://www.ellispharma.com
Striking logo design and branding for a leading pharmaceutical supplier
Ellis Pharma is a global pharmaceutical supplier to the international healthcare sector and military.
After reorganising their range of services, Ellis Pharma wanted us to rebrand their business and anchor their position as a first class global supplier within the pharmaceutical industry. This included the design of a new company logo, primarily for use on a new, easy-to-navigate website they also asked us to deliver.
What we delivered:
Complete logo redesign, including an alteration of the company’s strapline, and a new build website. We chose blue as the key company colour in keeping with traditional expectations of the healthcare industry. We also believe it conveys importance, confidence and has a calming connotation.
To counterbalance the traditional colour choice, we chose Myriad as the typeface for the logo. A modern sans-serif font, it is popular with new media companies like Apple, Adobe and LinkedIn. This is echoed in the 3D blue gloss tile which is web friendly, and can be used in isolation as a social media profile image.
Using the modernised brand image we designed and built a first-class, clean website, which focussed on highlighting the three distinct services offered by Ellis Pharma, and organised complex information into coherent sections by integrating text, images and diagrams.
We also provided a full web copywriting service to ensure page content was optimised for search as well as being compelling to read. The site’s regularly updated blog is also monitored and delivered by us.
If you’d like to know how we can refresh your brand with innovative design, don’t hesitate to get in touch