Classic Corporate Wear branding

project title: Classic Corporate Wear brand positioning

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Traditional tailoring brand gets contemporary, fashion-led facelift

Classic Corporate Wear has been providing high quality suiting and work wear to businesses across the UK for over 75 years. The brand is part of the Gaddum Group, established in 1826.

When the Gaddum Group acquired the Classic Corporate Wear brand, they wanted new branding which reflected its expert, traditional tailoring heritage but with a more contemporary feel. To update their catalogue they wanted an almost fashion-led feel to tie in with new product lines.

What we delivered:
To position Classic Corporate Wear as a contemporary brand with traditional roots, we created a logo design which combined a script typeface to convey creative individuality with a modern, formal typeface.

The branding complete, we designed the substantial product catalogue, devising a unique layout to clearly display the different suiting options and incorporating fashion shots to bring the items to life. Colour-coding was introduced to make for easy navigation between the different product collections.

For a more fashion-led feel, we took inspiration from popular women’s style magazines, and chose a handbag-sized format for the finished catalogue.

Complete project included:

  • Logo design and branding
  • Catalogue design
  • Printing of perfect-bound catalogue

If your brand is in need of a redesign simply get in touch to discuss your options and see how we can help.

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