Belfor concept design for direct mail

project title: Belfor cleaning and restoration A5 postcard concept and branding

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Increasing audience interest and engagement rates for Belfor cleaning and restoration

The client:
Belfor is a leading global specialist restoration company with over 35 years experience in cleaning and restoration.

To create a new concept for and redesign Belfor’s current set of advertising cards, sent out to highlight their services to potential clients.

What we delivered:
To create intrigue and increase audience engagement the concept took a humorous approach to cleaning, with the design based on 1950’s imagery for maximum impact.

The red and white brand colours of Belfor, as well as the company logo, were given extra standout by keeping the large background image in greyscale and to ensure the design remained simple, only one sentence of copy was used as a header.

To keep audience attention high on the back of the card, the benefits of Belfor’s cleaning system were kept separate from the company’s description in a bulleted list.

If you’d like to know more about how we can help refresh your brand with innovative design and marketing, don’t hesitate to get in touch

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